The Very Highest Quality Diamond Information...

Diamonds - Beyond The 4 C's - Common SenseDiamond 4 C'sChard 24 Carat Home Page

Diamonds Index
Round Brilliant Cut Diamond
Round Brilliant Cut Diamond

Common Sense
By now, you are an expert on diamonds, so what else is there to learn?

If It Sounds Too Good To Be True
If you are offered a deal that sounds too good to be true, then it probably isn't!
We can recount many cases where we have failed to make a sale to a particular customer, only to end up taking in their "better for less" purchase in part exchange a few years later when they realised that the diamond they bought wasn't as sparkly as they thought, or turned out to be smaller.
We won't go into details on this page, but we will link this page to a few examples later.

Car Boot Sales, Pubs, and Private Purchases
If you buy a diamond from somebody you don't know, consider what guarantees you will get. Is it stolen? Is it a diamond?, a Cubic Zirconia?, a Moissanite?
At the very least, pay to get an appraisal by an expert.

You Can Buy It For Half The Valuation Price?
Are you sure it's the same item?
In many cases we have sold second-hand rings at one quarter of their valuation (from another jeweller) price, so half price isn't necessarily a great deal!

Diamond Beyond the 4C's Tour - Next Stop - Chard

Diamond Glossary - An A to Z of Diamonds the Lowest Possible Price

32 - 36 Harrowside, Blackpool, Lancashire, FY4 1RJ, England.
Telephone (44) - (0) 1253 - 343081 ; Fax 408058; E-mail:
The URL for our main page is:
Chard(1964) Ltd