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Samlerhuset for Sale, Slightly Soiled CoinsChard 24 Carat Home Page

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Samlerhuset for Sale, Slightly Soiled
Samlerhuset, the owner of the London Mint Office that sells souvenir coins to mark royal events, could soon change hands for up to €150 million.

According to Citywire

Samlerhuset, the owner of the London Mint Office that sells souvenir coins to mark royal events, could soon change hands for up to €150 million.
A concise, and reasonably accurate comment.
Contrast it with...

Business Sale Report

Royal souvenir business could be put on the market
Sun, 10 Jul 2011, By Caroline Clayfield
The London Mint Office, which sells souvenir coins, may be put on the market soon if its Norwegian owner, Samlerhuset, decides to move down the trade sale route after appointing strategic advisers.
Samlerhuset was set up in Oslo in 1994 and is reportedly about to appoint DC Advisory Partners to examine options for the firm, which includes listing the business for sale. The company is said to be worth around £130 million and is one of the largest direct marketing companies in Europe and focuses on sales of medals, stamps, banknotes as well as coins. Over the years the firm has fielded a number of complaints both in the UK and in Norway about its aggressive and sometimes misleading advertising practices.
Other possible strategic options include raising an additional tranche of capital to fund future growth and allow the few individual investors in the business to cash in some of their shares.
The company’s UK arm, The London Mint Office, sells gold sovereigns and collectible coins marking national and Royal occasions including Queen Elizabeth II Royal Jubilee, Prince William and Catherine’s engagement and subsequent wedding and the 2012 Olympic Games in London. The UK division notched up around £22m sales in 2009, a 50 percent increase over the previous year.

Royal Souvenir Business?
This news report is about as accurate as the London Mint Office's descriptions and offerings.
First, neither Samlerhuset or The London Mint Office is Royal.
SEcond, it is not The London Mint Office which is for sale, but its parent company, Samlerhuset.


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